Mamdani pointed to the use of dynamic pricing for the 2026 World Cup as one of the major problems. Under this system, ticket prices adjust based on demand, meaning fans could see massive price increases — far beyond the “usual” costs of major tournaments. He noted that for many working-class supporters the dream of attending the World Cup may become out of reach.

He said that the model implies fans are being viewed as a commodity: “Sport has been so commercialized and corporatized that fans have become viewed as a commodity. It is the place of leaders to step up when we see profit as the only motive.” His point: when tickets cost more than many can afford, the game’s atmosphere and its community-roots suffer.

Mamdani also launched a petition under the banner “Game Over Greed”, calling for changes such as:

• Ending dynamic pricing.
• Reserving a portion of tickets (e.g., 15 %) at affordable rates for local residents.
• Placing caps on resale ticket prices to prevent excessive mark-ups.

According to his complaints, previous World Cups offered more affordable access to local fans, but the 2026 model — co-hosted by the United States, Canada, and Mexico — lacks the protections. He warned that unless addressed, the tournament risks alienating the very supporters who make the game special.

FIFA responded by claiming the model aligns with “existing and developing market practice” in major events, and that some tickets will still be offered at fixed prices. But critics argue the base price is only the start — resale and demand-driven spikes are what shut out everyday fans.

Conclusion:

In summary: Zohran Mamdani’s intervention highlights a troubling question — who is the World Cup for? If ticketing strategies leave fans behind, the integrity of the event and its spirit could suffer. His call is simple: ensure the global game doesn’t lose its roots in favor of profit.

For the street translation: “If you love football but your seat price pass your rent, then the system don win you, the game don lose you.”

Written by The Gild Blog Team